Having spent most of my career around retail and fashion, if there is one thing it taught me, it is a deep, lasting love for the way fashion can tell a story. I slowly found myself paying more attention to fabrics, styling, and the small details that make a piece truly special. I wanted to take those observations and tell a story of my own—a project that felt more like “me.”
That is how “Aaramya by Anya” began. The name Aaramya is rooted in the idea of seeking peace and ease. I am Ananya, and this brand is my “second innings”. It is a project born out of long conversations with my mother, who is right here beside me in this journey. We are starting this business together, fueled by a shared interest in the timeless beauty of Indian textiles and jewelry.
While my dream is to eventually bring you treasures sourced from every corner of India, every journey begins with a first step. For our debut collection, we began with a selection of sarees and earrings chosen for their elegance, versatility, and timeless appeal — pieces we would genuinely love to have in our own wardrobes.
We aren’t boxing ourselves into just one style or one material. As we grow, our range will grow too, exploring different drapes and artisanal jewelry from across the country. But for now, this is our start. Thank you for being part of our first chapter. We hope these pieces bring as much peace to your day as they have brought to our home while we curated them for you.
Thank you for being part of our first chapter. We are delighted to share this journey with you.